Flex for Atea
Atea Greek Yogurt is the product of a project I prepared together with my group on the 2nd Semester. The case of these 2 weeks was to develop a campaign site for an Arla product and to use gamification to promote it.
The idea of gamification is to engage and motivate people, and one of the things a company can use it for is to achieve a higher amount of customer loyalty. Gamification revolves around the idea of status and achievement and is based on the human basic needs and desire.
An additional assignment was to create a logo and a design manual. The logo and part of the manual can be seen below.