The task was to use everything we had learned on the first two semesters. This time we should contact an actual company, analyze website and come up with a suggestion to improve it. We got in touch with “Sharks” pool hall in Aarhus and set up a meeting. After the meeting we made the analysis, but agreed that the website was fine in its current state and no update was needed. Instead we decided to come up with a new initiative to increase Sharks turnover. “PoolUp” we called the concept, and it was to be a form of light commitment dating, which is known from the dating app Tinder.