Organic Basics

Content Marketing

3rd Semester School Assignment

Organic Basics

The assignment was to create a video for a brand and then to use it for content marketing via the social media. My group and I came up with the idea to make something we called “best buddy moments” to brand Organic Basic underwear for men. The video shows a guy in different situations walking around with the lower part of a dummy (best buddy) dressed in the underwear.

Intention was to show, that by subscribing on the Organic Basic underwear, once time would be much better spend having fun with a friend, than going shopping for underwear.