In this 2 week project on the 3rd semester, the case we were given held the headline “Experience project” focusing on experience economy. We were asked to choose a provincial town and brand it, with the goal to attract more people to come to town, in order to increase the local business.
Within my group the town of Give was chosen, and we wanted to involve people in a good cause. We wished for people to give something of themselves to Give, and Give would then pass it on to charity. To brand it we used a word riddle; “give to GIVE to give”.
What should be given was simply a laugh! This should then be recorded on a video and posted on Facebook, and for every laugh the participating companies of Give would then donate an amount to the Danish hospital clowns. Eventually once laugh should end up making sick children laugh.